Reflections on 2025 and what they mean for your wellness in 2026
Another year is officially in the books. As we step into 2026, we’re taking a moment to look back at the progress we made in 2025—what we created, what we improved, and how your feedback shaped every step. Our last blog highlighted the biggest wellness trends of the year. This time, we’re keeping the lens on Zhou: our wins, our updates, and what’s ahead for a stronger year of wellness.
Read our 2025 wellness trends blog →
Our 2025 Wins
2025 was a building year for us. We listened closely to what you wanted more of: flexibility, better flavor, more streamlined formulas, and support that meets you wherever you are in your routine. Here’s what we delivered.
Expanding the Way You Supplement
Not everyone wants to swallow capsules for their supplements, and we heard that repeatedly from our community. More people are looking for formats that feel enjoyable—something you look forward to rather than something you remind yourself to take.
So we doubled down on flavorful, easy-to-use formats. In 2025, we launched:
- Shilajit Gummies: An ancient ingredient reimagined in a simple, on-the-go gummy for superfood support.*
- Irish Sea Moss Gummies: Sourced from real marine environments and finished with a bright green apple flavor—no briny taste.
- Mag Glycinate Gummies: A fruit punch–flavored way to support bone, muscle, and nerve function.*
- CoQBeet™ Gummies: A huckleberry blend of beet root and CoQ10 for stamina and performance support.*
- New Flavors: Our fan-fave Creatine Chews got a peach mango spinoff, while our Hydro-Fuel™ powder got the passionfruit lemonade treatment.
- Lite Up GO: A quick energy hit designed for performance with 115 mg of caffeine per shot.
Each of these products are covered by our Great Taste Guarantee, which means you’ll love the flavor—or we’ll give you a full refund.
We also introduced Body Smooth, a capsule option that supports skin elasticity and firmness.*
Each launch was designed to make daily wellness feel straightforward and satisfying—not like another box to check.
A Smarter, Stronger Active Line
Movement has always been core to who we are. Zhou started with people who run, lift, stretch, and climb, and we still approach active nutrition with that same mindset.
This year, we took a close look at our Active Nutrition Line and decided it was time for a refresh. Not a full reset—just refinements that make each formula more efficient and aligned with what active bodies need.
- Lite Up XTRA™ now mixes more smoothly for a better pre-workout experience.
- Muscle BCAA has a more balanced recovery profile.*
- Hydro-Fuel includes coconut water powder for a plant-based way to replenish nutrients.*
Every formula was sharpened and streamlined to deliver exactly what you’re looking for, without unnecessary filler.
Looking Ahead to 2026
Zhou was founded by runners, yogis, athletes, and outdoor enthusiasts—real people with real goals. That spirit still drives everything we make. Our formulas are created and triple-tested by people who care about purity, potency, and identity because what’s inside matters.
As we move into 2026, we’re putting more focus on the who, what, and where behind our supplements. When products are crafted by people who live the pursuit of wellness themselves, the experience feels different. We call it “Real People, Real Wellness.”
Here are a few other things we have queued up for 2026.
Creatine’s New Frontier
Creatine officially stepped into the wellness mainstream this year. People began talking not just about creatine for muscle support, but for cognitive support too.* Early research is exploring its role in mental performance, especially for older adults.*
With the growing interest, we’re expanding our creatine lineup. This spring, we’ll introduce three new creatine formulas, each tailored to different goals—whether you’re strength-focused, looking for daily mind and mood support, or somewhere in between.* Stay updated on these launches at @zhou_nutrition on Instagram.
Tools and Bundles to Support Your Momentum
Zhou was built for people who chase goals—not just in January, but whenever motivation strikes. We know meaningful change doesn’t hinge on a single date, so we’re developing new tools to help you build sustainable routines. These tools launch in mid-January, right when many health and wellness resolutions start to lose steam.
To give you a head start, we’re introducing new wellness bundles featuring the best supplements for new year’s resolutions, each tied to specific goals like supporting cardio endurance, improving gym output, or optimizing recovery.* They’ll go live on January 1st with a 15% discount, joining our current lineup to support your long-term progress.
Moving forward together
The year ahead brings new formulas, new innovations, and more ways to support the goals you’re chasing. Thanks for being part of the Zhou community—we’re excited to keep growing with you.
Follow us @zhou_nutrition for wellness tips, product news, and everything we’re building for 2026.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
